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Does ranking in the first page of Google for the target keywords and gaining lot of organic traffic from search engines feel like a distant and unattainable dream? Search Engine Optimization or SEO is the practise of optimizing the website's performance so that you can get better search engine result page ranking, thereby increasing its visibility for relevant searches.

Listed below are some tactics used by digital marketing agencies to help increase your organic traffic:

  • Define your Strategy and SEO Goals: For a long-term success with the SEO campaigns and gain in organic traffic over a period of time, it is important to have a data-driven strategy and a SEO plan in place. The plan should include the objectives, how to achieve them and to set realistic and achievable targets that will feed into your bigger company goals. To ensure the strategy stays on track, and with every action taken, a measurable goal is achieved, you need to split the goals into 12-month, 6-month and 1-month milestones.
  • Identify the target audience: Identifying a target audience will provide a clear picture of whom your business will serve and why they need your service. After identification, the next step involves in understanding how to attract these audience. Getting into more detail, you need to take a good look and figure out their specific needs, the sites that are meeting those needs in search results and how you can get better with your product or service that will be more desirable than what is available.
  • Identify and optimize non-performing content: Non-performing content fails to help a site achieve the marketing goals like, earning the site a good rank in search engines, driving organic traffic and conversions etc. Ineffective content will not get crawled by search engines. So, it is essential to identify the non-performing contents and optimize it with good, informational, keyword rich and SEO compliant contents.
  • Finding new keyword opportunities:
  • The strongest keyword strategy that worked well some time back might not be the same now. New relevant keywords keep emerging and it is best to incorporate those keywords into the content production. Identifying new keyword opportunities and using it to create refined content strategy can help increase both brand visibility and organic traffic.
  • Improve overall User Experience across the entire site: The site user experience is probably the most important factor considered by Google or any other search engine in finding the best possible results for each user's query. This is because failing to do so, the search engine would be less likely to be used by the users. This is understandable because if a website is untrustworthy and outdated, the users are most likely to turn to another site and Google considers the fact that a user is going to spend more time on a site if they find it useful. So, it is important to work on the overall user experience of the site in order to gain more organic traffic.

  • Key Takeaways: SEO is rapidly improving and evolving. In order to stay on the edge of the competition, you too need to adapt fast. The above listed points will definitely help you to get started with the SEO.