SEO Practices Every New Website Should Follow
It is a fact that if you are unable to rank in Google's top 20 results for the targeted keywords, you are literally invisible on Google. It is a proven fact that 85% of the searchers never look beyond the first page of Google's search results. Evidently, it becomes an extremely important task for the digital marketing agencies to rank their clients in the first page of Google.
Even though you follow various SEO techniques and strategies for improving your site's visibility in search results, you need to keep the basic SEO practices right, to be successful in getting ranked well.
Listed below are the 6 most important SEO practices that are going to dominate Google in 2021:
In other words, you need to align your content quite well with the search intent or the intention with which the user is searching. A user can search with various intents like informational, commercial, or transactional. So, the best way is to keep the intent in mind while creating content. And then of course add all the relevant keywords to the content.
The meta description in general is a brief summary of a web page. Be careful to write a concise, short, and relevant summary of the page. This unique and accurate description should be optimized by including the target keywords and content that matches the search intent.
While there are various ways to optimize the images, the most important ones remain by choosing the best file format, compressing the images, adding alt text to the images and the lazy-loading the images.
The most important factor in optimizing images is the site speed and in order to improve the overall performance of the site, the best file format needs to be picked for all the images. It is imperative to compress the images before uploading them on the site, because the large-sized image files take longer to load. By providing alt text for all the images, browsers can understand the images better and this improves accessibility. Finally, by lazy-loading the images and the videos, we can significantly improve on the loading time, because this technique defers the loading of images and videos during the page load time, instead they are loaded when the users need them.
The URL structure can be improved by using short and keyword-rich URLs.
Outlook :The above outlined SEO practices will be a great starting point to rank higher in search engines. Regardless of any industry, the competition to rank in Google's first page is always intense.
Once these best practices are in place and the groundwork had been laid, more effort can be put on diving deeper into keyword research and strategic link building.