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Irrespective of any industry, one of the most important part of a business is to convert the regular site visitors into potential patients. Everybody wants to grow their business but what if the most valuable leads that you are driving are not getting converted to customers/clients? The ultimate goal of a digital marketing agency is to provide qualified leads for their clients.

Don't you think it will be great if your site visitors turn into paying customers? This is made possible by implementing a strategy called remarketing. Remarketing allows you to connect with people who have previously interacted with your site or on your mobile app.

As for doctors, patients do not get convinced or rather do not book an appointment on their first visit due to multiple reasons. Some of these reasons might be that they want to do some more research, or they would like

to check the testimonials of other patients or simply they did not see the solution they wanted for their problems. Remarketing or making your patients view your ad multiple times gives them a gentle reminder that, you are the service provider they are looking for or you have a solution to the problems they are facing.
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Does ranking in the first page of Google for the target keywords and gaining lot of organic traffic from search engines feel like a distant and unattainable dream? Search Engine Optimization or SEO is the practise of optimizing the website's performance so that you can get better search engine result page ranking, thereby increasing its visibility for relevant searches.

Listed below are some tactics used by digital marketing agencies to help increase your organic traffic:

  • Define your Strategy and SEO Goals: For a long-term success with the SEO campaigns and gain in organic traffic over a period of time, it is important to have a data-driven strategy and a SEO plan in place. The plan should include the objectives, how to achieve them and to set realistic and achievable targets that will feed into your bigger company goals.
  • To ensure the strategy stays on track, and with every action taken, a measurable goal is achieved, you need to split the goals into 12-month, 6-month and 1-month milestones.
  • Identify the target audience: Identifying a target audience will provide a clear picture of whom your business will serve and why they need your service. After identification, the next step involves in understanding how to attract these audience.Getting into more detail, you need to take a good look and figure out their specific needs,the sites
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    It is being proven that marketing teams irrespective of any industry vertical, considers social media for almost all the marketing activities, be it building brand awareness or gaining new customers. Now when deciding which platform to turn to for the marketing efforts, it all breaks down to figuring out where the target audience spends their time for their daily dose of social media.

    Coming to healthcare professionals, doctors, surgeons, and medical practitioners, it has been observed that the potential patients are active users of Instagram and would love to connect with speciality doctors. So all treatment providers need to shift their focus to Instagram.skyrocketed to eminence over the past few years,

    One of the best approaches to organically engage with potential patients and start building a like and trust relationship with them is Instagram marketing.With close to one billion user accounts, Instagram has

    and it is the most happening place for social media engagement.As a healthcare provider, you will be on a constant lookout for new patients. Whether it is a small clinic, or a nursing home or a large multi-specialty hospital, you will be always be on the lookout for expanding your practise. Here is what the entire team of medical fraternity need to consider in order to maximize their marketing efforts through Instagram campaign.

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    It is a fact that if you are unable to rank in Google's top 20 results for the targeted keywords, you are literally invisible on Google. It is a proven fact that 85% of the searchers never look beyond the first page of Google's search results. Evidently, it becomes an extremely important task for the digital marketing agencies to rank their clients in the first page of Google.

    Even though you follow various SEO techniques and strategies for improving your site's visibility in search results, you need to keep the basic SEO practices right, to be successful in getting ranked well.

    Listed below are the 5 most important SEO practices that are going to dominate Google in 2021:

  • Optimized content:
  • The purpose behind every search query is the reason of the search itself.

    Google and the other search engines prioritize and ranks the pages which understands and satisfies the search well. In other words, you need to align your content quite well with the search intent or the intention with which the user is searching. A user can search with various intents like informational, commercial, or transactional. So, the best way is to keep the intent in mind while creating content. And then of course add all the relevant keywords to the content.

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    Humans are visual beings and can process visuals 1000 times faster than plain texts. YellowOrange Labs, one of the best social media marketing agency, always strive towards incorporating visual contents into the regular marketing strategies, which are the most popular digital marketing ideas. Video ignites personal connection and emotion.

    Research done by the top social media marketing company in Bangalore has found that videos are the most interactive type of content, because people respond to videos at a much higher rate than other type of content like, images, infographics, articles/blogs etc. Growth in video on social media has been continuously exploding over the recent years. The usage of video content on social media platforms is at its peak.

    The allure of video for marketing is quite simple. In an era where we are constantly bombarded with digital messages as plain texts, a good, meaningful video or a small snippet can generate personal feeling and authenticity for the brand and the message as well.

  • Video for building your brand: Some of the top digital marketing agency in Bangalore, India have formulated few steps for building a successful brand. By strategizing and organising the business plan based on how you want your products or services to be perceived by your customers, enables you to deliver the same and successfully communicate the promise. Videos provides a convenient medium for this communication and allows the audience to see the genuineness of the brand.
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    Irrespective of you being a medical practitioner or the owner of a healthcare clinic, a surgeon, or any other health professional, social media marketing with an effective marketing strategy is inevitable, when you are at the core of a growing medical practice. This has been repeatedly proven by some of the best digital marketing agency in Bangalore. Without a well-planned and proven social media marketing strategy, doctors fail to improve their online presence across social media and Google search results. In today's market, doctors cannot use traditional marketing ways to reach potential patients as name recognition and presence are invaluable.

  • Why do doctors need social media marketing: Every business needs promotion to not only enhance the online presence but also to reach out to the target audience to know their preferences and engage them in
  • the best possible ways for conversion of leads. A highly professional and specialized team is needed who can take special care to provide exclusive social media marketing programme keeping in mind the specific requirement and working closely towards developing a unique tailor-made program.

  • How to increase patient's footfall in a clinic: A social media agency for doctors aim towards creating a powerful bond with the patients, making the presence
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    By generating custom digital content that can outsmart the competition with account based tailored marketing strategies and best-in-class digital marketing services, the best digital marketing agency in Bangalore work towards the prosperity and well-being of an organisation.

    It is being rightly said that content is the reason search began in the first place. Content is the king and high-quality content is quintessential for a site to rank well in organic search results. The best social media marketing agency in Bangalore has clarified that without useful and relevant content, a site fails to motivate its visitors to engage and arouse interests. It is highly desirable that your customers have a strong emotional connection with your brand or products. They need to feel for it, in the absence of which, you tend to lose them over your competition.

    Listed below are few of the key benefits of good, quality content : Quality contents drives conversion, Content is the most cost-effective way to divert traffic to your site, Consistent, good quality and compelling content influence customer's decision making, Content helps in improving the SEO and this will help optimize your site to rank higher in SERP, Good content helps you reach out to the target audience.

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    The world is changing fast and has come a long way in terms of technology. The best digital marketing agency in Bangalore has been successfully incorporating AI in their marketing strategies.

    Artificial Intelligence (AI), also called Machine Intelligence is the ability of the machines to meaningfully improve people's lives. These intelligent machines work and react like humans, continuously learn from past experiences, adapt to new changes and perform human-like activities.

    How AI can be incorporated into Digital Marketing: AI can be incorporated into digital marketing to optimize and speed up the marketing strategies, elevate customer engagement and drive conversions. Listed below are the few ways to incorporate AI into digital marketing.

  • Increased Personalization: Traditional marketing methods are no longer effective as they once were because of their inability to tailor messages to their consumers according to their demographics or interests. AI technologies can predict customer behaviour based on the previously collected data and brand interactions and this enables the marketeers to communicate with their customers on an individual level rather than a generic one.
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